Session 9: Design Briefs and Social Media Policy

Design Brief: Asking the right questions

To be able to design a website that is appropriate and fit for purpose, you need to start by making sure that you have all of the information you need to create the website. Information such as background, goals and objectives, design, features, and functionality.

One way of achieving this is to create a questionnaire. The questionnaire is used to help both you and the client decide what features are important and the kind of look and feel that the website needs to achieve.

For your assessment, you will be creating your own website so you should look at these questionnaires and create your own responses. This should allow you to get a clear idea in your head of what your library is about, its history, functions, and how you would like your website to look.

Here are some example questions

https://designshack.net/articles/business-articles/15-must-ask-questions-when-taking-on-a-website-project/

https://marketingland.com/100-questions-you-must-ask-when-developing-web-site-86342

Once you have your questions and they have been answered, you can go ahead and start to put together your Design Brief. The design brief will essentially outline all of the deliverables required for the website. In the real world, the design brief can form part of your contract or agreement with a client and can also be used as a checklist prior to handover.

What is a Design Brief?

Wikipedia describes a design brief as "A design brief is a comprehensive written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics."

There is no set format for a design brief, but the headings below can be used as a guide.


Business/Corporate Profile
Background information about your company/business, description of who and what you are.

Market Position
Information about your market, branding, customer base, industry and competitors.

Current Situation
What has happened that has instigated this project. The why or reason for the project.

Objectives
What do you hope to achieve from this project.

Target Audience
Who is your target audience. Are you currently reaching that audience. Why or why not. What are the demographics of your target audience (age, location, cultural, financial). Is there anything unusual about your target audience.

Corporate Branding or personality
What image does your brand currently have. What image do you want to portray with this project. What message do you want to portray. What message do you specifically not want to portray. Use adjectives such as expensive, approachable, trendy, friendly, cutting-edge.

Budget
The all important rough estimate of how much you want to spend on this project or roughly what it would cost.

Timeframe or schedule
What is the timeframe for the project. When MUST it be finished by. Any other date/time constraints.

Technical or practical constraints.
Are there any inflexible parameters or constraints that will have some bearing on the project. An example of this could be a corporate style guide.

Here are a few more examples:

https://www.cmswire.com/digital-experience/how-to-write-a-killer-website-brief/

https://www.pixelkicks.co.uk/blog/how-to-write-website-brief/

Purpose of  Design Brief

A design brief is in the format of a short informal report and these would become the headings. The information could come from the client directly as a brief, or you could put it together after you have interviewed the client. It is just a guideline and should not include specific information such as actual page designs or layouts.

A designer will use the design brief to confirm requirements with their client. A good designer will then go off and create some design layouts, samples, storyboard, and even a mock-up before the final product is developed.

 A design brief may be written by the client, outlining what they require, or by the designer after consultation with the client. It is a guideline of what work is to be done. Usually, if instigated by the designer, it would be called a Scoping Document rather than a Design Brief, but either way, it should form the basis of any contract between you (the designer) and your client.

Assessment 3 - Design Brief / Project Scope

Report/Essay Overview:
You are to write a design brief that will detail the requirements for a library-based website that incorporates Social Media.

Your design brief is to include a basic social media policy

N.B. Please make sure that you get your design brief approved and signed off by your teacher before commencing development of your website

See Assessment Guide for full assessment criteria details.

Social Media Policy

Writing a Policy

Read the following articles on how to write a policy.

https://www.diycommitteeguide.org/resource/how-to-develop-policies-and-procedures

https://bizfluent.com/how-5040576-write-policy-statement.html

Class Activity 1

Summarise the steps necessary to write a policy document.

Social Media Policy Samples

Read the following article and watch the video on the department of Justice (Victoria)'s Social Media Policy.

https://www.digital-marketing-course.com.au/page/social-media-policy-examples--2

Read and review the National Library of Australia's Social Media Policy

https://www.nla.gov.au/policy-and-planning/social-media

And Finally, read the article on the department of Human Services Social Media Policy and view the video.

https://www.humanservices.gov.au/organisations/about-us/media/social-media-department/social-media-policy-departmental-staff

Class Activity 2

Find another 2 examples of relevant social media policies. Summarise the contents and share with the class.

Chisholm's Social Media Policy - your teacher will show you Chisholm's Social Media Policy - QMS304.
https://qms.chisholm.edu.au/


Comments

Post a Comment

Popular posts from this blog

Session 11: Tracking, Closure and Review

Image
Tracking your Project with Project Libre There are multiple ways of entering "real" data into your project. You can use timesheets and enter details by the day/hour for each resource or you can add the information into each task. For a small project, I find that the easiest method is to add the actual data into each task. Before you start to track your actual information against your plan, you need to set a baseline. I will use the Project Libre file that we created in class to demonstrate the tracking procedure.  Setting a Baseline I will set mine to Baseline 1. You can have multiple Baselines for tracking purposes, whether they be for different sections of your project, or for different scenarios or plans. Once you have set the Baseline, you will be able to view the actual information against the plan. The plan shows up as a shaded area, currently underneath the plan. As you enter in actual start dates and progress information, the shaded area (your ...
Read more

Session 7: Introducing CSS

Image
HTML so far The Basics <html> <head> <title></title> </head> <body> </body> </html> Headings <h1> .... </h1> <h2> .... <h2> <h3> .... </h3> <h4> .... </h4> <h5> .... </h5> <h6> .... </h6> Paragraphs <p>....</p> Breaks <br /> Lines <hr /> Lists <ol> .... </ol> <li> .... </li> <ul> .... </ul> Images <img src="path/filename" height="nnn" width="nnn" alt="corporate logo"> Attributes id title class style id="value" title="value" class="value" style="value" Tables <table> </table> Use to define the table <tr> </tr> used for each row in the table <th> </th> Table Header - this makes the text bold <td> </td> table data is used to incl...
Read more

Session 9: Project Libre Gantt Charts

Image
Project Libre Tasks With Project Libre, you start by defining the basic information about your project. Once you have provided the basic information, you can start to create your timeline by entering the tasks into the Gantt Chart. Predecessors In class we will work through The Big Move class example to create the timeline for the project. Class Activity 1 Using Project Libre, enter the tasks using the Gantt Chart View (Completed above as a class) Allocate/Estimate the duration for each task (Completed above as a class) Determine any predecessors for each task (Completed above as a class) Critical Path Analysis The Gantt Chart view in Project Libre will display the Critical Path in red. What does that mean? The Critical Path is the first area that you need to concentrate your time management skills. Any activity on the critical path that takes longer than the estimate will affect your end date. The blue activities have a bit of "wriggle room" (I know, not a technical project ...
Read more