Session 1 Social Media and Libraries


Categories of Social Media.

The number and definition of categories of Social media vary from article to article and can be anything from 5 upwards.

There are lots of text based lists of categories, but I personally LOVE a great infographic.

Here are 2 variations plus 1 for fun (and the updated version):

1. Social Media Landscape 2020



Fred Cavazza produces one of these each year based on the current usage.

https://www.socialmediamodellen.nl/social-media-kanalen-platformen-websites-voorbeelden/social-media-landscape/

2. Conversation Prism 5.0



You can view details of the Conversation Prism here


And for fun - Social Media explained by cats!






https://avalaunchmedia.com/social-meowdia-explained/

OR Donuts if you prefer!   https://www.karinemiron.com/social-media-explained-2019-infographic


There are many different types of Social Media, but generally it comes down to 6 categories:

  • Social Networks
  • Bookmarking sites
  • Social News
  • Media Sharing
  • Microblogging
  • Blog Comments and Forums
https://seopressor.com/social-media-marketing/types-of-social-media/

Growth of Social Media

Watch the following YouTube video that graphically represents the changing dynamics and growth of social media.



23 Things

The 23 Things is where Web 2.0 and libraries meet! The concept of lifelong learning for library staff was put into practice with the 23 things project. Read about the project here http://plcmcl2-about.blogspot.com/

Some more information about 23 Things (and why it was important)

http://www.libraries.vic.gov.au/downloads/Libraries_Web_20_and_other_internet_stuff/learning_for_the_future_by_lynette_lewis_yarra_plenty_library.pdf


Class Activity 1

Find at least 2 examples of social media tools, apps or platforms for each of the above categories 

If you would like to find out more about Social Media marketing/advertising, this is a good resource.


Social Media and Websites

When you browse the web, you will notice that many websites have social media incorporated into them. The Social Media icons are quickly recognisable and are usually in a reasonably prominent position on the page.

Here are just a few examples - and these are the first ones that I came up with - ALL incorporated social media.

Chisholm Institute




Herald Sun




JB HiFi



PetStock




Casey Cardinia Libraries




West Gippsland Libraries




Class Activity 2

Find 5 Library websites and answer the following:
  • Do they incorporate Social Media on their website?
  • What tools do they use?
  • Was their Social media easy to find on the website?
Choose one (1) organisation and tool and find their recent posts
What sorts of things did they post?
Does it show their organisation in a positive light?

Share your findings with the class.

You may complete this task in groups if you wish - happy to generate random breakout groups,



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